Client Overview:
AEONrv is not your dad’s RV. Revolutionizing the recreational vehicle industry, AEONrv is known for its innovative, all-electric, off-road RVs. Based in Reno, Nevada, AEONrv is committed to sustainability and cutting-edge technology, offering a unique product that appeals to outdoor adventure enthusiasts. With growing interest in their revolutionary RVs, AEONrv needed a robust digital strategy to increase brand awareness, drive sales, and support their equity crowdfunding campaign.

Challenge:
As a startup with a product completely new to the market, AEONrv faced the challenge of building brand awareness and educating consumers on what sets them apart. AEONrv needed to effectively communicate how their product differentiated itself from others in the market through higher quality, innovative design, and superior customer service. Additionally, AEONrv had to start their social media strategy from scratch—building Instagram, Facebook communities, and YouTube channels to create an engaged and informed audience.

Solution:
Studio Maya partnered with AEONrv to develop and execute a comprehensive digital marketing strategy that included:

• Social Media Strategy: We crafted and implemented effective social media marketing strategies across all platforms, focusing on increasing brand awareness and driving sales. Our efforts led to a 30% increase in website traffic and a 20% boost in sales. By understanding AEONrv’s target audience, we tailored content and engagement strategies that resonated with potential customers and brand advocates alike.
• Content Creation: To ensure brand consistency and recognition, we designed custom AEONrv-branded templates for posts, stories, and highlights across all digital platforms. We also led successful content creation efforts, including directing and organizing photo and video shoots, as well as video editing. This cohesive aesthetic helped solidify AEONrv’s brand identity and enhanced its appeal to the target audience.
• Email Marketing: We developed and executed targeted email marketing campaigns to keep potential and existing customers engaged with AEONrv’s offerings. By segmenting the audience and crafting personalized messages, we increased open rates and drove more traffic to the website. Our email campaigns played a crucial role in nurturing leads, promoting sales, and keeping AEONrv top of mind for its audience.
• Equity Crowdfunding Marketing Campaign Management: In addition to day-to-day marketing activities, we took the lead in managing AEONrv’s equity crowdfunding marketing campaign. This involved crafting compelling messages, targeting potential investors, and coordinating with crowdfunding platforms to maximize reach and engagement. Our strategic approach helped drive interest and investment in AEONrv’s innovative products.

Results:
Through our comprehensive approach, AEONrv achieved significant growth in brand awareness and sales. The 30% increase in website traffic, over 2 million video views, and 60+ media mentions are direct results of our targeted social media, email marketing, and content strategies. The cohesive brand aesthetic we developed across digital platforms enhanced AEONrv’s market presence and recognition. Additionally, our management of the equity crowdfunding marketing campaign contributed to the successful acquisition of investment, supporting AEONrv’s expansion and innovation goals.