Client Overview:
Gallery Lulo is a contemporary jewelry and art gallery located in Healdsburg, California, known for its curated selection of unique, modern pieces from artists around the world. The gallery’s offerings range from fine jewelry to contemporary art, attracting a discerning clientele who appreciate distinctive and high-quality craftsmanship.

Challenge:
Gallery Lulo needed to expand its reach by establishing a strong online presence and integrating social media shopping to better serve its customers and attract new audiences. The gallery required an online shop that would reflect its sophisticated brand, along with a comprehensive social media strategy to enhance visibility and engagement across multiple platforms, including Instagram, Facebook, and Pinterest.

Solution:
Studio Maya was engaged to create an online shop and develop a social media strategy that would elevate Gallery Lulo’s digital presence. Our approach included:

• Shopify Online Store Development: We designed and developed an online shop for Gallery Lulo using Shopify, creating a sleek, user-friendly platform that accurately represented the gallery’s contemporary aesthetic. The online store made it easy for customers to browse and purchase jewelry and art pieces from the comfort of their homes.
• Social Media Shopping Integration: We integrated social media shopping features across Instagram, Facebook, and Pinterest, enabling Gallery Lulo to reach a broader audience and streamline the purchasing process. This integration allowed customers to discover and buy products directly through their preferred social media channels.
• Pinterest Strategy & SEO: Recognizing the potential of Pinterest for driving traffic and sales, we developed a Pinterest strategy that leveraged SEO to increase the visibility of Gallery Lulo’s products. By optimizing pins and using targeted keywords, we enhanced the gallery’s presence on Pinterest, driving more traffic to the online shop.
• Social Media Strategy with Reels Integration: We crafted a social media strategy that incorporated Instagram Reels into Gallery Lulo’s content mix, alongside their usual posts. This strategy aimed to increase engagement and reach by tapping into the growing popularity of video content, while still maintaining the gallery’s brand consistency.

Results:
The launch of Gallery Lulo’s online shop and the integration of social media shopping features significantly expanded the gallery’s reach and accessibility. The Shopify store provided a seamless shopping experience, while the Pinterest strategy and SEO efforts increased visibility and drove more traffic to the site. The introduction of Reels into the social media strategy resulted in higher engagement rates, helping to build a stronger online community around Gallery Lulo’s unique offerings. Overall, these efforts positioned Gallery Lulo for continued growth in both online and in-store sales.