Client Overview:
JANE Dispensary is a leading cannabis retailer in Sonoma County, with established locations in Santa Rosa and Cotati, and a soon-to-be-opened location in Healdsburg. Known for its commitment to quality products and exceptional customer service, JANE Dispensary serves a diverse clientele and has become a trusted name in the local cannabis market.

Challenge:
JANE Dispensary needed to overhaul its digital presence to better engage its growing customer base and support its expansion into new locations. The existing website was outdated and lacked the functionality needed to drive customer engagement and sales. In addition, JANE required a cohesive digital marketing strategy to maintain brand consistency across all platforms, while also securing community support and critical permits for the new Healdsburg location.

Solution:
Studio Maya was engaged to lead the complete redesign and development of JANE Dispensary’s website, alongside its broader digital marketing efforts. Our approach included:

• Website Redesign & Development: We undertook a comprehensive redesign and development of JANE Dispensary’s website to create a modern, user-friendly platform. The new website was designed to enhance user experience, improve mobile responsiveness, and integrate SEO best practices to attract and retain customers. Additionally, we implemented strategic content updates and blog posts to ensure that the site remained fresh and relevant, effectively communicating JANE’s brand values and offerings.
• Social Media Management & Content Creation: We managed and optimized JANE’s social media platforms, focusing on creating engaging and visually appealing content. This included directing and producing high-quality videos and photography that resonated with JANE’s audience, driving engagement across platforms like Instagram and Facebook. Our efforts ensured that JANE’s brand message was communicated effectively through compelling visual storytelling.
• Digital Marketing: We developed and executed a comprehensive digital marketing strategy that leveraged a mix of advertising channels, including digital ads, billboards, and print media. Our targeted campaigns, such as geofencing and device ID targeting, were designed to engage JANE’s diverse customer base across all locations. We also managed CRM initiatives, executing targeted email and SMS marketing campaigns to boost customer retention and drive sales.
• Award-Winning Campaigns: Our marketing efforts contributed to JANE Dispensary being recognized as the Best Dispensary in Sonoma County by the Press Democrat and North Bay Bohemian. This accolade highlights the success of our community-focused strategies and the strong connection we helped build between JANE and the local community.
• Community Engagement & Advocacy: Recognizing the importance of community support, we served as a liaison between JANE Dispensary and local organizations, including city council members. Our work included leading the marketing and PR campaign that secured one of only two permits for the new dispensary location in Healdsburg, further solidifying JANE’s presence in the region.

Results:
The complete redesign and development of JANE Dispensary’s website resulted in a significantly enhanced digital presence that drove both online and in-store engagement at its Santa Rosa and Cotati locations. The new website became a powerful tool for customer acquisition and retention, while our targeted marketing campaigns bolstered sales and brand loyalty. The recognition as the Best Dispensary in Sonoma County further established JANE as a leader in the local cannabis market. Additionally, our successful community engagement and advocacy efforts secured critical permits, paving the way for a successful launch of the Healdsburg location, reinforcing JANE’s reputation as a responsible and trusted business in the community.