Client Overview:
Laurel Harvest Labs was one of the few companies awarded a medical cannabis dispensary license in Montgomeryville, Pennsylvania. As they transitioned to a more retail-focused brand, Laurel Harvest Dispensary, they sought to create a customer-centric identity that would resonate with a broader audience. Studio Maya was engaged to lead this transformation through a complete brand identity overhaul, including logo design, interior design, website development, and social media management.

Challenge:
As Laurel Harvest Labs transitioned from a strictly medical dispensary to a retail-focused brand, they faced the challenge of creating a cohesive brand identity that would appeal to a wider customer base. They needed to establish a strong online presence to drive e-commerce sales and increase brand recognition. Additionally, the company required a welcoming in-store experience that aligned with their new retail focus and needed consistent branding across all marketing efforts. These steps were crucial for positioning the brand for growth and eventual acquisition.

Solution:
Studio Maya provided a full suite of design and marketing services that included:

• Brand Identity, Logo Design & Graphic Design: We developed a new logo and established a strong brand identity for Laurel Harvest Dispensary. This included creating detailed brand guidelines and templates to ensure consistency across all marketing platforms. Our graphic design efforts extended to the creation of interior design elements and retail signage, enhancing the in-store experience and reinforcing the brand’s visual identity.
• E-Commerce Website Development: We designed and launched a user-friendly e-commerce website tailored to the needs of retail customers. The website was optimized for seamless navigation and included features that made the online shopping experience straightforward and enjoyable, significantly boosting online sales.
• Social Media Management: We managed Laurel Harvest Dispensary’s social media platforms, focusing on expanding the brand’s online presence and increasing engagement. Our strategies were designed to strengthen brand recognition and build a loyal customer base, which was essential for the dispensary’s growth.
• Strategic Acquisition: The strong brand identity, increased online sales, and enhanced social media presence played a key role in positioning Laurel Harvest Dispensary for growth. These efforts ultimately supported the successful acquisition of Laurel Harvest Labs by Cresco Labs, helping to facilitate the dispensary’s expansion into a larger market.

Results:
Through our strategic design and marketing efforts, Laurel Harvest Dispensary successfully transitioned to a retail-focused brand. The new brand identity, logo, and comprehensive brand guidelines created a strong foundation for the company’s visual presence. The e-commerce website drove significant revenue growth, while our social media management efforts increased brand recognition and fostered a loyal online community. These achievements were instrumental in positioning the brand for its successful acquisition by Cresco Labs, marking a significant milestone in its expansion.