Client Overview:
MMclay is a renowned handcrafted ceramics brand based in San Francisco, specializing in beautifully designed tableware and ceramic homewares. Created by MaryMar Keenan, MMclay’s collections are popular in restaurants, homes, and hospitality settings. The brand offers six distinct lines of tableware, each meticulously handcrafted, making MMclay a sought-after choice for those who appreciate artisanal craftsmanship.

Challenge:
MMclay needed a modern e-commerce solution to manage a large and diverse product catalog across multiple retail locations. The brand required a website that would showcase the intricate designs and styles of their handcrafted ceramics while providing a seamless shopping experience. Additionally, integrating social media shopping features on Facebook and Instagram was essential to reach a broader audience and enhance customer engagement.

Solution:
Studio Maya was engaged to design and develop a Shopify e-commerce website that would meet MMclay’s needs and elevate their digital presence. Our approach included:

• Shopify E-Commerce Website Development: We created a modern, user-friendly Shopify website that could efficiently manage MMclay’s extensive product catalog. The website was designed to be easy to navigate, allowing customers to explore the different lines of tableware and ceramic homewares effortlessly. We ensured that the site’s layout and design reflected the brand’s artisanal quality and attention to detail.
• Product Catalog Management: Given the large variety of products, we organized the product catalog to make it easy for customers to find and view different products and styles. The catalog was structured to allow seamless browsing by category, collection, or style, making the shopping experience intuitive and enjoyable.
• Social Media Shopping Integration: To expand MMclay’s reach, we integrated social media shopping features on Facebook and Instagram. This integration allowed customers to discover and purchase products directly through social media platforms, driving more traffic to the website and increasing sales.

Results:
The Shopify e-commerce website we developed for MMclay provided a modern and efficient platform for managing their extensive product catalog. The user-friendly design made it easy for customers to shop and view different products and styles, enhancing their overall shopping experience. The integration of social media shopping features on Facebook and Instagram further expanded MMclay’s reach, allowing the brand to connect with a broader audience and boost sales. As a result, MMclay is now well-positioned to continue growing its online presence and maintaining its reputation for high-quality, handcrafted ceramics.