Client Overview:
Sift is an innovative cannabis flower brand based in California, recognized for its unique form factor and modern approach to the market. As a new startup, Sift aimed to differentiate itself in a competitive industry by establishing a strong, cohesive brand identity that would resonate with consumers and investors alike.

Challenge:
As a brand-new startup in the cannabis industry, Sift needed to create a distinctive brand identity from the ground up. This included everything from the visual design and packaging to the digital presence and marketing materials. The goal was to develop a brand that would not only attract customers but also secure critical early-stage investment to support the company’s growth.

Solution:
Studio Maya was brought on board to develop and execute a comprehensive branding and marketing strategy for Sift. Our approach included:

• Brand Identity: We created a distinctive brand identity that set Sift apart in the cannabis market. This included developing a unique color scheme that resonated with the brand’s innovative and modern ethos, ensuring consistency across all branding elements.
• Packaging Design: We designed eye-catching and functional packaging that reflected Sift’s innovative product offerings. The packaging was not only visually appealing but also practical, enhancing the customer experience and reinforcing the brand’s identity.
• Website & Brand Story: We developed a user-friendly website that effectively communicated Sift’s brand story and value proposition. The website was designed to be both informative and engaging, helping to build trust and connect with the target audience. We also crafted compelling brand story copy that highlighted Sift’s innovative approach and market potential.
• Social Media Templates & Marketing Collateral: To ensure a cohesive online presence, we designed custom social media templates that maintained brand consistency across all digital platforms. Additionally, we created a range of marketing collateral, including sales sheets, to support Sift’s promotional efforts and sales initiatives.
• Investment Success: Our comprehensive branding and marketing strategy played a key role in securing Seed A investment from Merida Capital Holdings. This investment was critical in supporting Sift’s growth and positioning the company for long-term success.

Results:
Through our strategic branding and marketing efforts, Sift successfully launched with a strong market presence. The brand identity, packaging, and website we developed positioned Sift as a standout in the cannabis industry, attracting both consumers and investors. The successful Seed A investment from Merida Capital Holdings was a testament to the strength of the brand and its potential for growth. As a result, Sift is well-positioned to continue its expansion and innovation in the cannabis market.