Client Overview:
The Sonoma County Fair & Event Center is a beloved community institution, hosting a wide range of events from agricultural fairs to trade shows and concerts. With a rich history rooted in tradition, the Fairgrounds needed a digital presence that could honor its past while embracing modern engagement strategies.

Challenge:
The Sonoma County Fair & Event Center faced the challenge of updating its digital footprint to better serve the needs of a diverse audience. The existing website lacked mobile responsiveness, user-friendly navigation, and compelling content. Additionally, there was a need for cohesive marketing efforts across digital and print platforms to boost event attendance and community engagement.

Solution:
Studio Maya was engaged to lead a comprehensive redesign and digital marketing overhaul for the Fairgrounds. Our approach included:

• Website Modernization & Accessibility: We spearheaded a complete redesign of the Fairgrounds' website, focusing on modernizing its appearance and functionality. This included enhancing mobile responsiveness and aligning the site with The Web Content Accessibility Guidelines (WCAG), making it more accessible to individuals with disabilities. To cater to Sonoma County’s diverse population, we also translated the website into 15 languages, ensuring broader reach and inclusivity.
• Advertising & Content Creation: To support the Fairgrounds’ wide range of events, we managed and executed a blend of digital and print advertising campaigns. Our efforts were bolstered by the creation of high-quality content, including photo and video shoots that captured the spirit of the Fairgrounds. This content was utilized across the website, social media, and TV ads, creating a cohesive and engaging brand experience.
• Community Engagement: Recognizing the Fairgrounds' integral role in the local community, we made sure that all digital marketing efforts aligned with its mission to serve as a central hub for community activities. Our campaigns not only increased event attendance but also strengthened the Fairgrounds' connection with the community it serves.

Results:
The modernization of the website led to a significant increase in online engagement, with the site becoming a vital tool for attracting and informing visitors. The enhanced accessibility and multilingual capabilities ensured that the Fairgrounds could reach and serve a broader audience. Additionally, the targeted advertising campaigns and compelling content drove increased event attendance and reinforced the Fairgrounds' reputation as a cornerstone of Sonoma County. These efforts collectively resulted in a more inclusive and connected community experience at the Fairgrounds.