Client Overview:
TSO Sonoma is a luxury cannabis lifestyle company dedicated to reimagining wellbeing through products, exclusive events, and a high-end membership experience. Reflecting the unique terroir of its environment, TSO Sonoma curates a blend of premium products and elevated experiences that redefine how people approach wellness. The brand's stunning packaging features captivating artwork titled “The Awakening” by Ukrainian surrealist artist Ivan Marchuk, symbolizing the warmth and organic nature of mother earth.

Challenge:
TSO Sonoma faced the challenge of standing out in a rapidly growing luxury cannabis market. The company needed to create a brand that not only conveyed elegance and nature but also built a community-focused luxury cannabis lifestyle. Additionally, TSO aimed to establish its presence through unique dining events that elevated the perception of cannabis in wellness routines.

Solution:

• Brand Identity & Creative Direction: We created a brand identity that captures TSO Sonoma's dedication to luxury wellness. By drawing inspiration from the surrounding terroir, we crafted a visual language with warm, earthy tones and organic textures to evoke a feeling of connection to nature. Our creative direction included brand guidelines and a storytelling approach that aligned with TSO Sonoma's values, appealing to an exclusive audience seeking quality and refinement.
• Events Series & Community Engagement: TSO Sonoma collaborates with Michelin-star chefs and award-winning winemakers to create elevated experiences. These experiences bring together wine, food, and cannabis in stunning settings, allowing guests to learn about pairings, flavors, and how to incorporate cannabis into their wellness routines in a balanced and sophisticated way. So far, TSO Sonoma has hosted twelve sold-out dining events, showcasing the unity of local vendors, chefs, and winemakers from Sonoma County, one of the world's most sustainably-focused regions.
• Marketing Strategy & Event Curation: Studio Maya developed a targeted marketing strategy that positions TSO Sonoma as a luxury brand. Our approach included product launch events, digital and print media campaigns, and strategic partnerships. We also curated exclusive wellness events to engage members in immersive brand experiences, allowing them to connect with TSO Sonoma’s offerings in a refined, natural setting.

Results:
Studio Maya created a go-to-market brand identity and strategy for TSO Sonoma that embodied luxury, wellness, nature, and community. The visually captivating packaging and thoughtfully curated events differentiated TSO in the marketplace, building a loyal community of customers who appreciated the fusion of cannabis, culture, and culinary artistry. With twelve sold-out events, TSO Sonoma aimed to elevate the cannabis experience and redefine the luxury cannabis market.